Back in 2012, K-On!‘s director, Naoko Yamada, and one of the producers, Yoshihisa Nakayama, attended one of the screenings of the K-On! Movie in Glasgow, Scotland to introduce the film to its audience, and subsequently, participate in an interview session with the audience. As the series’ director (for both the TV series and film), Naoko has also been involved in storyboarding and animation. Through the interview, a thirty-minute session, key decisions and moments in the movie are elaborated upon, providing a greater understanding of the movie’s conception and design. The interview follows, just below the image.
- The questions below are an approximate reconstruction of what the original questions were. For one reason or another, I could only find the text file that held the answers that Naoko and Yoshihisa gave during the course of the question and answer session on my local drive. I suspect that I had another version of it, but failed to copy it over last year when I was migrating computers a year ago. However, the questions themselves are less relevant than the answers Naoko and Yoshihisa provide: approximate reconstructions are more than sufficient for the purposes of this discussion.
Question: Was the decision to go to London inspired by an actual discussion at Kyoto Animation?
Answer (Naoko): No, that was Houkago Tea Time; they made every decision.
Question: Two separate trips to London were made to do research for the film. What was done during these two different sessions?
Answer (Naoko): The first time we went, we were scenario hunting. So, we went to find out what the five girls from HTT would want to see, what they want to think, and what they’d want to do in London; and the second time, we went there to find the places where they would be put.
Question: Is it reasonable to say the staff were exploring London at a casual pace, and their experiences were transcribed into what is seen in the movie?
Answer (Naoko): I think that Yoshihisa-san and myself were trying to see things through the eyes of the girls of the band, so it wasn’t so much a case of going “Yoshihisa-san, write this down”, but I think we both knew what we were looking for, and that we were on the same wavelength.
Question: Were there any experiences that you had in London that could not be included in the movie?
Answer (Naoko): Yeah, I tried Marmite thinking it was Nutela, it was in this cute little heart shaped tub, and thought it looked delicious…
Question: Films generally have different considerations compared to TV series. What was handled differently for the K-On! movie compared to the TV series?
Answer (Yoshihisa): So much in terms of direction and instruction, but, I said to them that TV – anyone can watch it. But, for a film you have to go to the cinema and you have to pay money, so it has to be special – you have to make it special for a film, and more dynamic on a bigger scale.
Question: Was the K-On! Movie intended for fans of the series, or for a more general audience?
Answer (Yoshihisa): K-On! was screened in Japan in the middle of the night, so we didn’t just want those to come: we wanted other people to come as well. But we wanted it to work as a stand-alone film, so you could enjoy it if you’ve never seen the TV series. But at the same time, it had to appeal to the fans of the series as well, so that’s the discussion that we had, and the direction we decided on.
Question: What are the demographics for K-On!‘s audience in Japan like?
Answer (Yoshihisa): For the timeslot that K-ON screens at, for normal core audience is age 20-35 females. But we with K-ON were aiming for a broader audience so younger people – teenagers, and also 20-35 female viewers, and I think we succeeded in making it appeal to a wider audience than just the people that usually watch that time slot.
Question: How reflective are the movie’s events of reality? Specifically, are graduation trips common amongst female high school students in Japan?
Answer (Yoshihisa): It’s kinda half and half. I didn’t go on a graduation trip after high school, I went to Europe for the first time when I graduated from University. So I think they’re quite confident to leave from their home.
Question: With the characters graduating, K-On! looks like it’s approaching a conclusion of sorts. However, it feels like there would be hints of something more in the future, Have you considered whether or not the series would be continued, or is this the end for K-On!?
Answer (Naoko): We don’t have anything in mind at the moment for K-On!; this is quite a K-On!-like ending, and this is something you might have to ask Yoshihisa-san because it’s to do with the direction. But it doesn’t tend to end in a bang, it sort-of trails off as it did with the TV series, as well.
- This post is intended to supplement my following talk on whether or not the K-On! Movie (and franchise as a whole) is still relevant two years after the movie’s been released. The short answer is yes, given that artistic elements ranging from character appearances, to pacing and atmosphere, and even the inclusion of music have carried forward, spurred on by their success in K-On!. While K-On! cannot be said to be the sole influence behind these trends, there is no doubt that K-On! has had at least some influence in shaping the trends we see in present-day anime.
With two years having elapsed since the movie’s home release (and some twenty months since the original screening), the Glasgow interview also provides a tangible citations for those seeking to understand more about the artistic designs within the K-On! Movie: a handful of discussions that came out within weeks of the film’s premier in Japan mention minor statements from Naoko in newspapers and Newtype magazine. Accessing either of these sources represent a substantial challenge, and as such, to help with my upcoming post, I have provided a copy of the interview on-site to simplify things and allow for near-immediate access to the relevant points in the interview.