“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” –Brian Clark
The Infinite Mirai is roughly six-and-a-half years old now, and it is at this point where I’ve crossed the million-view threshold. Seeing this number on the all-time views metric leads me to reflect on what this means: a million of anything can be either a lot or a little depending on one’s perspective. A million milliliters of water would weigh a million grams (a thousand kilograms). A computer display with the resolution 1280 by 800 would have 1024000 pixels, and a million one-dollar USD bills would weigh a thousand kilograms (USD bills weigh one gram). It would take 11.57 days to count to a million if one incremented once every second. This is where the Infinite Mirai currently stands, and this milestone is the culmination of the readers’ continued interest – it is no exaggeration to say that readers are the singular reason why the Infinite Mirai has a million views, and consequently, it makes sense to give my thanks to all of you for having helped this blog reach such a milestone. Taking a leaf from TheRadBrad’s page, you’re the best readers ever, so thank you – I know you’ll probably get sick of me saying it, but thank you for giving me the inspiration to watch and write about things for you guys. It means a great deal to me, and without you, this blog would probably not be what it is now. There’s quite a bit of road that was covered to reaching a million views, and this post represents a break in tradition from what I usually do.
- Every time I did a milestone post, I said that I might quit. Six-and-a-half years in, I think that it’s safe to say that this blog is likely to stick around in its current incarnation, using the methods that I’ve found that work well enough for me. Over the past year, I find that I’ve been a lot closer to parts of the WordPress anime blogging community, and it’s been a fun experience to interact with other WordPress bloggers, all of whom have their own strong points, struggles and experiences with both life and anime.
Up until now, I have not particularly been keen on sharing my site metrics, nor have I given any suggestions and learnings I’ve accumulated to other bloggers. The reason for the former is simply because my traffic does not and should not impact what I do: while professionals bloggers need to be mindful of their visitor count for good reason, I blog as a hobby, and as such, it matters little if my posts reach ten people or ten thousand people. As for advice, I’ve long felt that in the population of casual bloggers, the number of ways to run an operation equals the number of members in that population. In other words, speak to ten bloggers and you’ll likely get eleven different approaches, all of which are functional. However, with this million views milestone, I’m breaking the tradition: first, all readers now know that a million pages have been viewed in some capacity, and basic arithmetic means that I get around 416 visitors a day. There are a total of 943 posts excluding this one, so each post averages 1060 views. Of course, these numbers are quite skewed – my earliest posts are not visible on search engines, and since I started my blog in October 2011, the years 2011 and 2012 are characterised by a very low visitor count, corresponding to my not using this blog to its full capacity until 2013. Looking through the archives will show just how different my style is now, compared to what it was when I first started. As an aside, I was secretly hoping that I would reach the thousand-post milestone close to when I reached a million page views, but as I’m still some sixty six posts out, that certainly won’t happen now. Having now dealt with the hard numbers about the Infinite Mirai, I move to the next topic which has hitherto not been covered here: any learnings that I’ve accrued over the past six-and-a-half years.
- This is what things look like from my dashboard. Rudimentary statistics from my site are shown here, and I share a few interesting points: compared with the remainder of the community, my site has a much smaller number of followers, fewer comments and fewer likes. While I cannot say anything definitive about traffic for other blogs that I enjoy reading, the Infinite Mirai enjoys relatively consistent viewership coming from social media, Reddit and other platforms, as well as a high search engine visibility (try doing a search on Google for “Kantai Collection” and “Frostbite Engine”).
The list of things I’ve seen both professional bloggers and fellow anime bloggers present is a large one: suggestions have included tips for extending one’s presence and promotion, how to maintain consistency in one’s content, what sorts of topics to cover in anime reviews, and even how to pick a suitable layout for one’s blog. I’m going to say this openly: none of this matters unless one is writing for a professional blog, where search engine optimisation and inbound traffic corresponds with advertisement revenue, which keeps the lights on. For non-professional blogs, I have a very simple credos: be yourself. Traffic is not the end-all for us, and the joys of blogging are community building; it is a joy to be able to talk with other individuals sharing similar interests, and the close-knit nature of anime blogging in this age means that differing perspectives are eye-openers, instructive, rather than fuel for flame wars. With this in mind, one might then ask, if I’ve not followed any particular approach that both professional and casual bloggers advocate, then why is the Infinite Mirai as visible as it is? After all, searches for certain keywords will find the Infinite Mirai at or near the top of Google searches. Some folks have even remarked that my blog appears almost everywhere in searches related to slice-of-life and military-moé. The answer to this is that I’ve been unknowingly doing a form of search engine optimisation: I take a very unusual approach to my anime and gaming discussions, comparing things that seemingly cannot (or should not) be compared (e.g. comparing Les Stroud’s survival tips with what is seen in Yuru Camp△). I also dabble in conversion of Japanese information into English articles, write about games and reference various shows that I watch, and in general, approach things differently enough so that search engines can find the content, and that people end up finding what they sought when encountering my content. This is how I roll, but it wasn’t how I always rolled: it takes time for bloggers to find their structure and workflow, so when I say “be yourself”, I refer to finding a workflow that one should enjoy using, and then applying their own take on things. This is what keeps blogging enjoyable for me, and the reason why I’ve stuck around for a non-trivial period of time.
- So, on a quiet April evening, where the winter weather has finally given way to the warmth of spring, I pass a milestone that, like my all-exotic loadout from The Division, I never really expected to reach. From what I’ve heard, this blog’s contents have been somewhat useful and mostly enjoyable for readers, so I’m very happy to have been able to positively impact a number of individuals out there. It is my belief that positivity is a choice, and in a world where negativity can be overwhelming, I aim to bring a piece of happiness into whatever it is that I do. Blogging is no different, and as such, I find that the best way to enjoy entertainment is to be open-minded; while some folks prefer the challenge of assessing what they don’t like, for me, life is too short to be doing this unless one is doing so in a professional capacity, so I stick with reflecting on what I like. Having said this, what would you, the readers, like to see from me in the future?
The lingering question for readers then becomes what will the future have in store for the Infinite Mirai. I’m not sure whether or not the Infinite Mirai will be around long enough to hit the two or ten million view mark, and on that note, I’m similarly uncertain as to whether or not I will reach the two or five thousand post mark. With that being said, there are some things that are a bit more certain. This blog has proven to be unexpectedly resilient, and I’ve said this previously – I will keep the party going here until there’s a suitable endpoint for this blog. In the meantime, readers can expect more of the same from me: unusual, unorthodox and unconventional approaches to talking about anime. I will continue approaching shows from a high level and exploring who a given show is for, as well as what aspects about people the show is trying to present. I will continue referencing the obscure or unusual, and I will continue to have a good ol’e time with those who participate in discussions. As for fellow bloggers who have begun their journey, I will note that the million views milestone is merely a part of the journey, and would encourage them to stick around; by the time one’s blog reaches a million views, they will have encountered a host of interesting individuals and ideas, and have created content that’s likely helped someone, somewhere with their own endeavours. In the meantime, I would like to thank all of the visitors and fellow bloggers alike for having done so much to inspire and motivate me to continue writing, to the point where a milestone I once thought unreachable is now something that is very much a reality. ありがとう！