The Infinite Zenith

Where insights on anime, games, academia and life dare to converge

Tag Archives: site traffic

A Milestone at the Seven Year Anniversary and An Introspection At A Thousand Posts

“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” —Seth Godin

Unlike earlier anniversary posts, today, the shortage of things to say this time around is not an issue. On a cold, grey October evening seven years previously, I published the first post to Infinite Mirai. At this time, this blog was intended to supplement a much older website that I had written to previously, but with my increasing familiarity with WordPress and its features, I began using WordPress in a much greater capacity, finally retiring my old website and transitioning here full-time. Seven years since then, this blog has certainly lasted much longer than was initially anticipated, and exactly six months ago, reached the one million views milestone. Today, at the seven year mark, Infinite Mirai reaches another milestone: I have now written and published a thousand posts, as well. A thousand of anything is a nontrivial number: with a thousand dollars, one could have 235 coffees at Starbucks, buy 33 hard cover novels, 12 triple-A games or go out for a nice steak dinner every day of the week for three consecutive weeks. 1000 square kilometers is enough to comfortably fit the entirety of my home town, and 1000 kilometers is roughly the distance between Calgary and Vancouver. For bloggers, a thousand posts represents a serious commitment to their topic of choice and a profound love for writing: on the journey to a thousand posts, there are no shortages of learnings. The first learning is that any post takes some time to conceptualise and write out: on average, my posts now average around 3500 words, up from 1120 when I began utilising WordPress more frequently. Each post takes two to three hours to write, and with the site metrics, I roughly average 1000 views per post. I do not write with a predefined frequency or schedule, and I almost never use the WordPress editor directly because there’s always a risk that my browser crashes, I accidentally hit the back button or unintentionally refresh the page. A thousand posts later, I can reasonably say I’ve learned a thousand things, as well, ten of which I will share here as the summary of something called 日积月累 (jyutping jat6 zik1 jyut6 leoi6), which means “to accumulate gradually” in my tongue.

The biggest learning, however, is that the readers deserve full credit for allowing this blog to reach such a milestone. It is a joy to writing for people who will read the content and come away from it with a positive experience. The current WordPress anime community is simply put, a very positive, inviting one and I am very grateful to be a part of it. Every blogger takes their own unique approach towards writing: from my lengthy discussions to the more concise, focused talks other bloggers publish, there is no shortage of insight, friendly discussion and appreciation for different perspectives among the community. Looking back, the main reason why this blog has endured seven years is because for me, writing about anime and games, then injecting small remarks about my life (and my attendant thoughts) is no different than maintaining a journal for mental health. When I was much younger, I kept journals for school assignments and also to improve my English (contrary to expectation, English is not my native language); this practise fell away by the time I reached secondary school, but with the advent of my anime hobby and increasing stresses associated with life, I’ve found blogging to be an immensely cathartic experience, helping me keep things in perspective and also keep my blessings in mind. Thus, at the seven year mark, rather than say that I’m not sure as to whether or not I will continue blogging, wisdom would suggest that I will continue to blog as long as I find it useful and enjoyable, even if things are now sufficiently uncertain so that I can say with certainty that my frequency will be reduced in the foreseeable future. For taking the time to read this blog, and doubly so for putting up with the very unusual way that I run things here, I offer a big thank you to all of my readers for keeping things exciting and fresh.

Ten Lessons After Seven Years and One Thousand Posts

  • The biggest challenge all bloggers will face is getting the views when they are starting out. A new blog is not indexed in Google, will have no followers initially and must exist in the shadow of other blogs writing about similar topics. However, this should not be an impediment for bloggers: don’t worry about traffic and focus on getting content, as well as developing your voice and style. When I opened my blog seven years ago, I averaged 9 views a day and rounded out 2011 with 828 views. The year after, I saw a gradual increase in traffic, from 19 views a day to 188 views a day. However, when I really began focusing on writing here, traffic increased to around 300 views per day. Time and exposure will increase visibility.

  • Finding interesting subjects to write about is another impediment bloggers of all experience levels and disciplines face. With the relative ease of posting one’s thoughts, being original can be very tricky, as someone might have already expressed your thoughts precisely as you envisioned them. In the realm of anime, for instance, reacting to events in episodes and writing about one’s feelings is an admittedly dull and tired way of writing. I tend to focus on big picture elements and their relevance to reality, especially in relation to my own experiences and beliefs. Because of this personal element, my voice becomes different enough to be noticeable.

  • Blogging regularly and consistently is essential to keep readers returning for more, but so is good quality content. Similarly, mixing things up also can draw in readers: I typically do series reviews and discussions in a standardised paragraph and commentary format, but occasionally, there are some topics that allow me to break the mold. These special posts have done very well because they are distinct and offer unique content that occasionally draws attention from folks on Reddit, Quora or even Wikipedia, who link here and bring traffic with them. My favourite examples of exotic posts include one where I do a discussion on the size of the school ships in Girls und Panzer, as well as my location hunt posts.

  • It takes good planning to blog well. A lot of folks tend to follow a schedule and promise to blog on certain days of the week, but during slower times, don’t have anything they feel that they can share. I operate in a different space, writing only when I have things to talk about: when an idea comes to mind, I usually run through it in my head for a few days, then draft out a concept. If I can return to the draft later and still see where I was going, then the topic was worth writing about and will be turned into a full scale post. This applies to a majority of my posts, although there are cases that for topics fresh on my mind, or those that I am particularly connected with, I will be able to write those much more quickly.

  • Another discovery I’ve made is that the anime blogging community in its current form is very supportive and approachable. When I began, the likes of Behind the Nihon Review, Anime History and Dark Mirage dominated the anime blogging community, flooding it with purple prose-filled posts about the shortcomings of every show under the sun and putting down all who disagreed with them. These days, largely thanks to the tools available, more people have joined the realm of anime blogging and with it, positive attitudes have prevailed. As such, don’t be afraid to reach out to other bloggers and ask them for feedback on your content, or to discuss with them ideas you may not agree with. We are a friendly group open to different ideas, a far cry from the juggernauts of old.

  • Understand why you wish to maintain a blog: blogging can be a professional occupation, and even in its hobby form, can still be very time-consuming and demanding. If there’s a good reason that you are writing for, whether it is to simply share your thoughts, or because you are writing for folks important to you, or like myself, it’s a release from the challenges of life, then your inclination will be to continue using the blog to communicate with and share with others.

  • Don’t do controversy: fighting flame wars is stressful and counterproductive, even if it brings in traffic. I typically do not stray into the realm of controversy, and where I have opinions on things where I align with one side, I tend to be subtle about it (such as on the infamous journalism ethics in video games culture war some years back), or else I will address both sides of the argument (such as in things like Sword Art Online). Stressful blogging is a deterrent for putting out more content, and so, I personally prefer maintaining positivity where I can to ensure that I am always happy to come back to writing for this blog.

  • I’ve mentioned on several occasions that I blog when I feel it appropriate, rather than according to a set schedule. Writing when I have something to say always progresses more easily than if I struggle with a topic, and on days where I have no inclination to write, I am not likely to put out anything useful for the readers. It is similarly okay to take breaks from blogging without guilt.

  • In an age where common courtesy and civility is rare, I nonetheless strive to be polite to all of my readers, encouraging folks to disagree with me and also to think for themselves. Being polite to readers will encourage readers to return: the point of a blog is not to lay down one’s views as the only views, but to present one’s views as one of many. Having good discussions with other readers is always a big plus and may even lead to ideas for more posts. I admit that I am not always adhering to this, occasionally drawing on outrageous perspectives as topics for my posts to shoot down (e.g. Mythbusting in Your Name) and calling out random folks from across the ‘net for their perspectives on a series.

  • My ultimate learning is to be yourself, which I previously mentioned in my Million Views milestone. A lot of bloggers wonder what approach they must take to run a successful blog, and I’ve noticed that a successful blogger is someone who is concise, focused, polite and above all else, true to themselves. They write with their own voice, choice of words, on the topics they enjoy writing about, in the manner of their choosing. While it is important to consider one’s target audience, ultimately, readers will stick with the blogs that stand out. For me, this means making random wisecracks about the Marvel Cinematic Universe in posts about beach volleyball, compare history’s greatest survivalists to a group of high school girls who love camping and finding similarities between my favourite NHL team and a series about girls who ride tanks as a sport. It means occasionally thinking about food when I’m supposed to be writing about anime, and disappointing viewers when I write about how to have a good time in The Division or Battlefield when viewers would much rather read about pantsu in Strike Witches. Sorry, folks, but one does not keep a blog for seven years by being inconsistent: having a well-established style means it is easier to write things down, and perhaps I might reach the two thousand post mark at some point with my current approaches.

At the seven year mark and one thousand posts, I now have 1.1 million views and some 1750 comments. Akismet has blocked nearly 40000 spam comments, and I’ve got around 1.9 million words in total across the thousand posts. With these numbers in mind, “where is Infinite Mirai headed in the future?” is the questions readers invariably ask. To this, I have no definite answer: life is mutating, unpredictable and ever-changing, and circumstances always arise to both accommodate and reduce blogging. Having said this, because of the beneficial aspects of writing for me (for one, it keeps my mind focused and also helps me hone my writing), I am going to be sticking around even if I write with reduced and more erratic frequency. My focus predominantly deals with slice-of-life series, anything telling a particularly noteworthy story about life lessons and the oft-maligned military moé genre, as well as various video games I’ve experienced, and this will not be changing in the future. I still have plans to write about Girls und Panzer Das Finale, Gochuumon wa Usagi Desu Ka?’s third season, Strike Witches‘ Road to Berlin and the Hai-Furi movie, for instance. Battlefield V, Metro: Exodus and DOOM Eternal also look to offer some interesting points of discussion. With the community’s support and encouragement, I will be continuing my journeys and see where things take me. I’d like to thank everyone again — you readers and fellow bloggers mean the world to me, and whether you’re a regular who shows up whenever new content is published, or if you’re here by chance because my idiosyncrasies tend to mess up search engines, your readership is precisely what keeps things going here.

An Introspection At A Million Views: Reaching A New Milestone

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” –Brian Clark

The Infinite Mirai is roughly six-and-a-half years old now, and it is at this point where I’ve crossed the million-view threshold. Seeing this number on the all-time views metric leads me to reflect on what this means: a million of anything can be either a lot or a little depending on one’s perspective. A million milliliters of water would weigh a million grams (a thousand kilograms). A computer display with the resolution 1280 by 800 would have 1024000 pixels, and a million one-dollar USD bills would weigh a thousand kilograms (USD bills weigh one gram). It would take 11.57 days to count to a million if one incremented once every second. This is where the Infinite Mirai currently stands, and this milestone is the culmination of the readers’ continued interest – it is no exaggeration to say that readers are the singular reason why the Infinite Mirai has a million views, and consequently, it makes sense to give my thanks to all of you for having helped this blog reach such a milestone. Taking a leaf from TheRadBrad’s page, you’re the best readers ever, so thank you – I know you’ll probably get sick of me saying it, but thank you for giving me the inspiration to watch and write about things for you guys. It means a great deal to me, and without you, this blog would probably not be what it is now. There’s quite a bit of road that was covered to reaching a million views, and this post represents a break in tradition from what I usually do.

  • Every time I did a milestone post, I said that I might quit. Six-and-a-half years in, I think that it’s safe to say that this blog is likely to stick around in its current incarnation, using the methods that I’ve found that work well enough for me. Over the past year, I find that I’ve been a lot closer to parts of the WordPress anime blogging community, and it’s been a fun experience to interact with other WordPress bloggers, all of whom have their own strong points, struggles and experiences with both life and anime.

Up until now, I have not particularly been keen on sharing my site metrics, nor have I given any suggestions and learnings I’ve accumulated to other bloggers. The reason for the former is simply because my traffic does not and should not impact what I do: while professionals bloggers need to be mindful of their visitor count for good reason, I blog as a hobby, and as such, it matters little if my posts reach ten people or ten thousand people. As for advice, I’ve long felt that in the population of casual bloggers, the number of ways to run an operation equals the number of members in that population. In other words, speak to ten bloggers and you’ll likely get eleven different approaches, all of which are functional. However, with this million views milestone, I’m breaking the tradition: first, all readers now know that a million pages have been viewed in some capacity, and basic arithmetic means that I get around 416 visitors a day. There are a total of 943 posts excluding this one, so each post averages 1060 views. Of course, these numbers are quite skewed – my earliest posts are not visible on search engines, and since I started my blog in October 2011, the years 2011 and 2012 are characterised by a very low visitor count, corresponding to my not using this blog to its full capacity until 2013. Looking through the archives will show just how different my style is now, compared to what it was when I first started. As an aside, I was secretly hoping that I would reach the thousand-post milestone close to when I reached a million page views, but as I’m still some sixty six posts out, that certainly won’t happen now. Having now dealt with the hard numbers about the Infinite Mirai, I move to the next topic which has hitherto not been covered here: any learnings that I’ve accrued over the past six-and-a-half years.

  • This is what things look like from my dashboard. Rudimentary statistics from my site are shown here, and I share a few interesting points: compared with the remainder of the community, my site has a much smaller number of followers, fewer comments and fewer likes. While I cannot say anything definitive about traffic for other blogs that I enjoy reading, the Infinite Mirai enjoys relatively consistent viewership coming from social media, Reddit and other platforms, as well as a high search engine visibility (try doing a search on Google for “Kantai Collection” and “Frostbite Engine”).

The list of things I’ve seen both professional bloggers and fellow anime bloggers present is a large one: suggestions have included tips for extending one’s presence and promotion, how to maintain consistency in one’s content, what sorts of topics to cover in anime reviews, and even how to pick a suitable layout for one’s blog. I’m going to say this openly: none of this matters unless one is writing for a professional blog, where search engine optimisation and inbound traffic corresponds with advertisement revenue, which keeps the lights on. For non-professional blogs, I have a very simple credos: be yourself. Traffic is not the end-all for us, and the joys of blogging are community building; it is a joy to be able to talk with other individuals sharing similar interests, and the close-knit nature of anime blogging in this age means that differing perspectives are eye-openers, instructive, rather than fuel for flame wars. With this in mind, one might then ask, if I’ve not followed any particular approach that both professional and casual bloggers advocate, then why is the Infinite Mirai as visible as it is? After all, searches for certain keywords will find the Infinite Mirai at or near the top of Google searches. Some folks have even remarked that my blog appears almost everywhere in searches related to slice-of-life and military-moé. The answer to this is that I’ve been unknowingly doing a form of search engine optimisation: I take a very unusual approach to my anime and gaming discussions, comparing things that seemingly cannot (or should not) be compared (e.g. comparing Les Stroud’s survival tips with what is seen in Yuru Camp△). I also dabble in conversion of Japanese information into English articles, write about games and reference various shows that I watch, and in general, approach things differently enough so that search engines can find the content, and that people end up finding what they sought when encountering my content. This is how I roll, but it wasn’t how I always rolled: it takes time for bloggers to find their structure and workflow, so when I say “be yourself”, I refer to finding a workflow that one should enjoy using, and then applying their own take on things. This is what keeps blogging enjoyable for me, and the reason why I’ve stuck around for a non-trivial period of time.

  • So, on a quiet April evening, where the winter weather has finally given way to the warmth of spring, I pass a milestone that, like my all-exotic loadout from The Division, I never really expected to reach. From what I’ve heard, this blog’s contents have been somewhat useful and mostly enjoyable for readers, so I’m very happy to have been able to positively impact a number of individuals out there. It is my belief that positivity is a choice, and in a world where negativity can be overwhelming, I aim to bring a piece of happiness into whatever it is that I do. Blogging is no different, and as such, I find that the best way to enjoy entertainment is to be open-minded; while some folks prefer the challenge of assessing what they don’t like, for me, life is too short to be doing this unless one is doing so in a professional capacity, so I stick with reflecting on what I like. Having said this, what would you, the readers, like to see from me in the future?

The lingering question for readers then becomes what will the future have in store for the Infinite Mirai. I’m not sure whether or not the Infinite Mirai will be around long enough to hit the two or ten million view mark, and on that note, I’m similarly uncertain as to whether or not I will reach the two or five thousand post mark. With that being said, there are some things that are a bit more certain. This blog has proven to be unexpectedly resilient, and I’ve said this previously – I will keep the party going here until there’s a suitable endpoint for this blog. In the meantime, readers can expect more of the same from me: unusual, unorthodox and unconventional approaches to talking about anime. I will continue approaching shows from a high level and exploring who a given show is for, as well as what aspects about people the show is trying to present. I will continue referencing the obscure or unusual, and I will continue to have a good ol’e time with those who participate in discussions. As for fellow bloggers who have begun their journey, I will note that the million views milestone is merely a part of the journey, and would encourage them to stick around; by the time one’s blog reaches a million views, they will have encountered a host of interesting individuals and ideas, and have created content that’s likely helped someone, somewhere with their own endeavours. In the meantime, I would like to thank all of the visitors and fellow bloggers alike for having done so much to inspire and motivate me to continue writing, to the point where a milestone I once thought unreachable is now something that is very much a reality. ありがとう!